The company has adopted an extensive social media marketing plan in 2009, predominantly through Facebook and Twitter. Not only is the brand finding this significantly cheaper, but it is also an effective way to communicate directly with their key consumers.
The company realized the potential of social media marketing when they engaged in the services of Spreadit, a new company that offers viral competitions through relevant social networking sites.
The results were instantly noticeable. In the two days that Mr Vintage ran the competition, the number of fans and followers jumped from 3,000 to 9,000, and Mr Vintage also became the 5th most talked about topic on Twitter, behind the Michael Jackson memorial, Google and CNN.
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